Frances Moore

Positioning and Communication

GROUP MARKETING DIRECTOR

Department: Marketing
Started STR Group: 2021
Experience: Frances Moore is an accomplished B2B and B2C marketing specialist with over 17 years’ experience across communications, digital and omni-channel marketing in national, regional and global markets. She has a strong track record delivering integrated campaigns for high-end brands, combining content, press office and multi-channel strategy to drive commercial impact. Her experience spans full marketing lifecycle delivery, including managing budgets, developing strategic marketing and sales plans, and executing website builds, targeted campaigns, social media, SEO, PR and brand positioning initiatives.
Leadership: As Marketing Director, Frances provides creative, forward-thinking leadership, aligning marketing strategy with wider business objectives. She is focused on building high-performing teams and embedding efficient processes and governance to drive measurable results. Her leadership combines commercial awareness with marketing best practice, ensuring continuous improvement and innovation. CIM qualified, she brings a structured yet agile approach to delivering sustained growth and enhancing overall marketing effectiveness.